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1 one mobile market8/9/2023 ![]() People buy a video game console largely based on the number of really great games available for the system. Economists would call IM a one-sided market (a market that derives most of its value from a single class of users), and the network effects derived from IM users attracting more IM users as being same-side exchange benefits (benefits derived by interaction among members of a single class of participant).īut some markets are comprised of two distinct categories of network participant. ![]() You pretty much choose one IM tool over another based on how many of your contacts you can reach. While there might be some add-ons for the most popular IM tools, they don’t influence most users’ choice of an IM system. An example of this kind of network is instant messaging (IM). Some networks derive most of their value from a single class of users. ![]() ![]() To understand the key sources of network value, it’s important to recognize the structure of the network.
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